We are often asked how we came up with such an uplifting message — or brand — for the merchandise. Where did “Be great to EVERYONE.” come from?

It came from Seth.

That is Seth’s actual handwriting. He got into the habit of leaving messages on his dad’s office whiteboard. This is the last message he wrote — and it’s still there today.

This message embodies the true spirit of Seth. He was an incredible person who always put others’ needs before his own.

He would have been so proud of the support his charity now provides to families who are battling pediatric cancer.

We miss you and love you Seth 😘!